المساعد الشخصي الرقمي

مشاهدة النسخة كاملة : الملتقى العربى الثانى للتسويق السياحى الإليكترونى



diaaect
17-06-2013, 06:21 PM
​الملتقى العربى الثانى للتسويق السياحى الإليكترونى


الأستاذة / إمتنان صادق
المدير الإقليمى للعلاقات العامة بفنادق سفير


المهندس/ خالد محمد خالد
النقيب العام لنقابة التجارة الإليكترونية والتسويق الإليكترونى




وذلك فى الفترة من السبت 22 يونيه اليوم الأول للمؤتمر
إلى الخميس 27 يونيه
وذلك بفندق سفير وجامعة القاهرة


برعاية فندق سفير القاهرة ونقابة التجارة ا لالكترونية






The Power of E-Marketing In Tourism


Offline and Online Marketing


Who participates this session :


1-Tourism ministries employees
2-Travel agencies and authorities
3-The managers of tourist villages
4-Resorts managers
5-Resp. of Vacation Packages and cruises
6-Hotels Marketing managers
7-Students of Tourism Faculties
8-Who looking for new Job
9-All hotels employees
10-Air lines marketing managers
11-Tourism Guides


--- Offline Marketing (Commercial Plan of Action) :


. Fan Trips for Travel Agents, Writers and Media people.


. Fan trips Year round/ No. of guest / No. of rooms Single /Double / No. of
nights/Total Amount


. Market Segment Orientation
. SMS Campaign


. Media : Newspaper - Magazine - Directories & Advertising


. Printing Materials :


(Flyer/brochure/fact sheet/greeting card/invitation/ roll up business card / /menus/poster/certificates/client Comment/Folder……….etc)


--- Online Marketing Tools that works with TOURISM


. Search Engines Marketing (SEM)
. E-mail marketing
. Site design for e-marketing ( e=word of mouth )
. Search engine marketing SEM( SEO & CPC )
. Banner advertising
. Affiliate marketing
. Research (google analytics)
. Affiliate Marketing
. CPC ( Cost per click )


# Top 10 E-Marketing tools


- Certificates :


Accreditation body for e-marketing and e-commerce Certifications
Certifications now offered in over 20 countries
Represent certified EC Club membership
Recognized globally
Extensive e-marketing resources


Course Instructors:


Khaled Mohamed Khaled "President & CEO of E-Commerce Club & at ECT Center"


AbdelRazek Mohamed khaled "E-Marketing Manager at ECT Center"


Imtenan Sadek "Safir Hotel"


Date of Meeting :


From Saturday June 22 To
Thursday June 27 , 2013


Place of course :


First day in Safer hotel :
Saturday , June 22 , 2013 - From 9 am to 5 pm.


(Safir Hotel Cairo, 138 Orman, Dokki , Giza , Egypt).


From Sunday 23 , to Thursday 27 , 2013 in Cairo University.


Register your seat :


Cairo : 01145151198 - 01112032029
Alexandria : 01145151196 - 01148554234


- Cost : 600 EGP


for more information: